This month has been an unexpected rollercoaster.
On the plus side I secured a national distributor for our products, this is fantastic news because now I will be able to reach so many more outlets passively. All I need to do is come up with some encouraging advertising to go in the distributor magazine and hopefully the sales will flood, or even trickle in. Either will make me happy.
This distribution deal has made me realise that although the few products I have are packaged beautifully they do not have shelf display boxes. If they did it would encourage sales and make the products stand out more on the crowded shelves. The more I have thought about this the more of a bugbear it has become, people might notice that I’m not like all the other kids if I don’t dress the same. I set about finding out the costs and felt a little faint, it was only boxes after all. Then I did something unusual and got on the phone to ask my bank if I could have a little loan.
One of the reasons I haven’t asked for a loan before is that I always thought it was super tough for small business to get loans and I hate the idea of rejection. But on this surprising occasion I nearly fell of the chair as a very friendly woman said that although I couldn’t have the (purposefully overinflated requested amount) I could have an amount (which was actually exactly what I needed) and my loan was approved.
Shelf boxes display units are a go!!
The next day news came from a far distant shore telling me that someone close was in trouble and not trouble of the ordinary kind. Trouble of the wide eyed kind that makes you sit down because your legs have turned to jelly and trouble that dries your mouth making it impossible to talk, then anxiety kicks in with a massive adrenaline dump alongside panic, action must be taken immediately.
Unfortunately the aforementioned who was due to arrive home at the end of the week, is now far, far away locked up in an unknown foreign jail with no access to communication. As the location is remote and in this country foreigners are detained for minor offences for a minimum of two years, without any form of trial! Whats more the local consulate is unaware anything has happened, I don’t speak the language so taking action becomes, well you can imagine…challenging.
I don’t know where to begin. But I do know I am the phone-a-friend for this young silly boy so I must think fast.
First things first. Make a cup of tea.
Second. think of how to solve this fine mess.